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"Education is the most powerful weapon which you can use to change the world”
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Essay Two Blocking Plan Assignment

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Q This is your second writing process assignment for Essay Two. In this blocking stage of the writing process, you are attempting to organize the ideas and evidence you developed in your prewriting, shaping them into an outline. Each writing process assignment should prepare you for the next. In this case, the prewriting was preparation for your blocking plan. Be sure to use your prewriting as a starting point for your blocking plan. Below are the Blocking Plan instructions; they also include a sample blocking plan you can use as a template.

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I need to explain the reader how the commercial I have picked works, what tactics it employs to affect its audience in ways they may not be aware of. To do this, I must disassemble the ad and critically examine its many components to see how they all work together to generate a convincing impact. I also need to relate the concepts of an expert source to the advertising, demonstrating how the ad employs the tactics stated in the book. Introduction: This section will be at the beginning of my essay and will start with an interesting hook that will engage the readers to read the essay further on and a small introduction of the advertisement I have chosen. • I will introduce the reader to the concept of advertising and explain why understanding how advertising works is crucial. • In order to orient the reader to my object of study, I will next offer a comprehensive yet brief description of the ad I'm evaluating. • What advertising is- concept of advertising- analyzing advertisements may help advertisers – ads may provide better information regarding products- how to appeal to audience through the advertisement • Description of the chosen ad which is BURBERRY HERO - THE NEW FRAGRANCE FOR MEN